Summary of Online Marketing Trends for Enterprises in 2020

What is online marketing? What does online marketing work like? What is the role of online marketing in promoting brands, products and reaching Internet users?

I. What is online marketing?

Online marketing, also known as online marketing. That is, by using electronic means, computer network technology to research the market, devising product development strategies by promoting through the internet, bringing goods and services of the business. Industry comes to consumers as quickly as possible. From there we can see the role of online marketing is extremely important.
 
Online marketing solutions for businesses in 2019 most effective
 
What is online marketing? Will include various jobs such as: Web design, developing effective SEO Web strategies, advertising on social networking sites, search engines and conducting viral campaigns. All are intended to attract the attention and attention of internet users to the products and services of the business, boosting sales efficiency for that business through online form.

II. What does online marketing include?

1. Google Adwords
Google Adwords Advertising is based on the current needs of the market. This marketing channel is most suitable for products and services at the moment such as real estate projects, telephones ... Quickly effective, right target, high order rate, high ability to return to the website but cost a lot.

2. Google display network
This online marketing channel allows to display your images on other websites that have been registered with Google Adsense such as Youtube, Zing, 24h.com.vn, Gmail, Blogger ... GDN is intuitive, helps brand marketing good, bring in potential customers but pay high fees, do not focus on target customers.

3. Videos on Youtube
Connect with customers by advertising videos on youtube. Ads can appear before, during or after the video. The message will be long remembered by customers because of the visual and vivid content. But this marketing solution is forced to create excellent new content that entices customers to see ads and needs great costs.

4. Social advertising
Popular as facebook, zalo, instagram ... Social channel advertising targeting exactly the audience, age, geography, cost control ... branding to hundreds of thousands of people. However, this marketing channel needs staff to monitor, evaluate results and a good content creation team. If not, customers will quickly turn their attention to too much "mixed information" on social networks.
 
5. Email Marketing & SMS
This traditional online advertising channel still works today. If you have the data of potential customers, you cannot ignore these 2 online marketing channels. The advantage is the lowest cost, fast deployment. But the challenge is quite a lot of annoying customers and being listed as spam.
6. Website
Website design is a portal of communication between the company and customers. Need to have complete content for the website to support SEO and increase reputation, showing the size of the business. Website is also a place to sell gadgets, security online.

7. SEO
SEO website How to optimize your website on Google search engine. Whether large or small businesses, SEO always promote the effect of reaching the most potential customers online. SEO is an online marketing solution that takes a long time, stable and sustainable effect instead.
 
8. Press
Advertise on broadcasts, radio, online newspapers ... This online marketing solution is expensive but widespread. Journalism does not necessarily help increase instant sales, superficial value is brand marketing.

9. Influencer
Based on the influence of influential characters to promote brands and products. Influencer marketing is often applied in the field of fashion, phones, cosmetics ... Influencer reaches the most potential customers, building the fastest brand image. But using an Influencer solution requires extremely high costs.

10. CS (Customer service)
CS - Customer care is a form of customer satisfaction with the marketing programs launched, including internet marketing programs. CS plays an important role in retaining customers and connecting more new customers. CS must be smart to handle the situation and need to maintain it regularly and periodically.

11. Seeding
Join seeding on forums, community groups ... This must be done cleverly, naturally. If done well, products and services of the business will win the trust of many customers. This online marketing solution requires a lot of time and skill.

 
III. What is the most effective marketing channel?
 
1. SEO Website
Why is SEO a highly effective solution? Different from Google Ads, Facebook Ads or other forms of Banner advertising. SEO is a form of marketing investment based on the current needs of customers. In other words, when users type keywords to search on Google, they have been wishing to learn or want to buy immediately. With SEO you no longer have to pay advertisers based on the clicks or impressions of the ads you are investing and accumulating for yourself.

No more worries about constantly increasing bids and display competition: With paid advertising based on click or banner display. You always have to pay the incremental fee from time to time during the bidding mechanism or virtual clicks. Your impression frequency and chances of reaching your potential customers can be greatly reduced, and you are losing a lot of potential customers to your competitors. SEO helps your website optimize better, increase quality points and help reduce advertising costs. At the same time enhance access to potential customers

Conversion rate is the most important: Many Customers find every way for visitors to the website, through ads or natural search queries (SEO). However, you forget the conversion rate is the most important thing. You have tried to measure how many customers see your website, how many people have clicked on and how many people have been linked. We help you better understand the role of conversion rates and come up with solutions to increase your conversion rate.

2. Adwords Advertising
Attract more customers: Regardless of what you expect to bring in new website visitors, increase online sales, receive more calls or make customers return more, Google Ads can help you. .
Reach the right people at the right time: People find your business on Google at the right time when they are looking for what you have to offer.
Advertise locally or globally: Target your ads to customers in certain countries, regions or cities - or within a set distance from your business or store .
Show instantly: Searching on Google for what you have to offer. And pay only when they click to visit the website or call you.

IV. What are some mistakes to avoid when deploying Online Marketing?
 
1. Do not measure the results of online marketing activities
Neglecting to measure the results of online marketing activities is a mistake many businesses make. They spend money and time on different online marketing channels and do not measure specific results, they are simply satisfied with the increase in website access without paying attention to the return on investment ROI ( return on investment) You cannot judge the effectiveness of online marketing campaigns unless you measure the results. Moreover, blindly investing in online marketing activities is a very bad way to invest money, just like gambling based on luck.
 
Do not measure the results of online marketing activities
 
Another common mistake is that companies measure results of online marketing in an inaccurate and inefficient manner. They only look at the numbers of visits and website access without missing an in-depth look at each specific customer category, as well as not determine which customers are brought by any online marketing campaign. This will make it difficult for you to determine the next step that is right for your business.

2. Don't build an online marketing plan
Establishing and developing an online marketing plan is a prerequisite and extremely important for an effective online marketing campaign. Nothing is worse than conducting an online marketing campaign without a specific plan, you will spend your money and time and effort and get very low results. On the other hand, a good online marketing plan will give you a specific direction, help you measure the advantages and limitations of each online marketing tool, as well as help you bring the highest efficiency from the sources. force available. A good online marketing plan will combine long-term vision and short-term steps to help you make the right decision on the path of business development.
 
3. No suitable partners
Online marketing is becoming more complex, now there are too many different channels and marketing tools; The online marketing tactics are also varied and constantly changing. Therefore, businesses should not, nor can unilaterally run online marketing campaigns themselves.
 
Every business should find for themselves at least one companion in the field of marketing, so that together they can build a most effective marketing strategy. An ideal partner is a professional and reputable partner and has effective online marketing campaigns and products. The difficult point here is that not all businesses find the right companion for them on the long way of development.
 
V. Is this your problem?
 

Marketing money but NOT sales
Facebook has no potential customers to contact
Website does not sell goods
Incoming calls to the Hotline
DO NOT find an effective Online Marketing partner
Partner measurement on interaction, not towards real efficiency
Partners specializing in advertising only, not interested in Marketing
Partners are not interested in SMEs

Solutions of MARKETING ALI

MARKETING ALI offers a solution package to help you increase sales quickly through Online sales channels including Website, Facebook and other social networks. We provide solutions:
 
Building content strategy (Content marketing) and content organization for website, facebook
Optimize Facebook ads
Optimize and manage Google Ads programs
Implementing SEO, driving the number of natural visitors
Organize PR Online activities and Forum Seedings
The difference of MARKETING ALI is that we do not focus on interaction but on real business efficiency such as: number of customers texting price, number of calls to Hotline, number of customers making an appointment ...
We measure the effectiveness and continuity of each week to take action to help your business increase the most impressive sales.