Online Marketing Solutions - Effective online solutions for businesses

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Based on your marketing and branding strategy, with website marketing ideas, we are always on hand to help you achieve the set goals effectively. We will manage your online websites and campaign activities in accordance with your branding strategy.

Depending on the specific target audience, we will provide you with the most effective marketing solution to help you succeed in reaching your target audience.

Develop Effective Marketing Plans and Strategies for Businesses

Based on your marketing and branding strategy, with website marketing ideas, we are always on hand to help you achieve the set goals effectively. We will manage your online websites and campaign activities in accordance with your branding strategy.

For us, an online marketing strategy must satisfy the following questions:

What can attract targeted customers to a website or an online campaign?
What can a website or an online campaign offer to retain a target audience?
How to turn a target audience into an official member of a website or an online campaign?

Depending on the specific audience, we will provide you with the most effective web interface to help you succeed in reaching your target audience.

The plan that we offer is:

 Strategy with micro-sites (micro-websites)
 Strategy with online communities
 Organize online activities, contests, or other activities
 Website organization
 Creation and design

With a clear branding direction, we will come up with new ideas and develop concepts in an innovative way to bring the maximum of your brand message to customers.

To deeply describe those concepts, our graphic designers provide creative but equally effective designs expressed in the following forms:

 Website interface
 Flash products
 Invitations, newsletters
 Images, banners
 Game

According to those designs, our editorial team is always meticulous, creating impressive, profound and unforgettable content in the minds of our customers, especially the target customers.

Professional content management: We are very interested in caring, updating and managing content for customers' websites and online campaigns, so that these websites or campaigns are always up to date. regular and brand guarantee for customers.

If you want visitors to return to your website, you need to keep the content of the website up to date. A website will be judged badly, unprofessional when its content is too old, there is no update at all. It is better that you do not have a website than create a website but its content is perceived and appreciated by customers.

Our content management team ensures that your website content is always aligned with your brand, always up to date and best displayed. Content created or translated from other sources such as reputable websites, magazines, newspapers or websites. In addition, the content may also be edited by our editors or content update specialists in the event that customers want the news to be proprietary or the information is only available on their website.

Website marketing and promotion: After your website is fully developed and ready to welcome visitors, we provide you with effective solutions and powerful tools to help your website get accessed. More and more known by internet users.

Email Marketing - Email marketing: We create friendly email templates and personalize them to send to target customers in different fields.

After sending out the emails, we will track them, namely the activity of receiving / reading mail, the number of clicks per email, the number of subscribers receiving long-term mail as well as unsubscribing or spam rate. to make sure that your email marketing campaign is really effective.

Viral Marketing - A form of viral marketing: We will optimize the list of social networks (such as Facebook) related to your brand communication field and send messages or create advertising templates. on these social networks.

Your messages or advertisements can be delivered in the form of video clips (YouTube), interactive Flash games (for small websites), advertisements through games, ebooks, branded software (for computers), images or even text messages (mobile).

SEO - SEM - Search Engine Optimization: Search engine optimization is the way you increase your rankings by how you build website structure, how you edit and publish content. on the site, the tightness, connection between pages in your site (links) ...

SEM (Search Engine Marketing), SEM obviously has a lot to do with marketing. SEM is a combination of many marketing methods aimed at helping your website stand in the position you want in search results on the internet.

With in-depth knowledge in this field, we ensure to provide our websites (brands) with a list of famous search engines such as Google, Yahoo, MSN ...

We provide a list of these search engines to expect customers to achieve their highest goals along with the most cost effective. (Ex: Google Adwords, Yahoo! Marketing, etc.). The effectiveness of your advertising is clearly shown based on the clicks.

Online PR & Web Banner Plan: With the right strategies and tactics, we design PR articles, plan banner ads for websites in your online campaign, specifically through the media. , PR perspectives, articles or valuable analysis.

We can simply provide you with a creative advertising image or vivid, unique advertising templates (rich media).

Brand development: Based on your brand communication goals, we will help you build simple, sophisticated and sophisticated web applications.

Understanding the technology and understanding the advantages of open source solutions, we can provide customers with high quality web-based products while ensuring efficiency and cost on any field and range.

Technical platform: Our websites are developed based on the following models: OOP (Object Oriented Programming)

With well-structured and well-tested classes, OOP allows us to develop applications in the fastest and most accurate way. The source code is made by us, and therefore is always easy to maintain, modify and reuse many times.

MVC (Model-View-Controller - Architectural model in 3 layers Model-business-class / View-presentation / Controller-controller)

The MVC model separates business and presentation logic so that a designer and a developer never have to wait for other people's work. In a nutshell, you can actively start your work without taking care of other things, of others.

ORM (Object Relational Mapping): The idea of ​​ORM is to help developers interact with the database without writing any SQL command line. And so, whenever your database changes such as renaming tables, adding or removing information fields, you don't need to change the source code again.

Management tools: For the tools to support project management, the tool we are using is the version control, monitoring and version control system.

Project management system: Inspired by JIRA, a successful and effective tracking system, we have successfully developed ADCPMS (ADC Project Management System) to manage domestic and foreign projects. . NPMS gives us the ability to easily control the status of a project and therefore we are always proactive in completing the project well before the project is over.

Version control system: TortoiseSVN saves our technical team a huge amount of time and a high level of risk when working with the source code together.

Website maintenance and optimization: All websites need a period of maintenance before upgrading to the new version. With us, you will always feel like working with a team at home.

Technical support: After publishing a website, every visitor can find the points that need to be fixed, improved or added to the website. We provide our customers with a full technical support package including bug fixes, improvements, new features, database optimization, etc.

Forum management and administration: If you are looking for a unit or group to take care of your forum from administration to administration, you can rely on us. We will make sure your forum is 100% spam-free and contains information that doesn't conform to the rules. In addition, with our forum management experience and techniques, we recruit additional members to the forum, grant certain rights to them, or simply make the forum more attractive to them. , making them active members.

Quality assurance: Our QA team always makes sure that your website is running well, highly secure and compatible with most popular browsers today.

Following the TDD (Test-Driven Development) method of writing a product testing program before officially writing the main program), our QA team is the key to ensure that our products are qualified. and quality standards.

The testing process for the product includes:

User acceptance / ease of use test
Test script / load ability test
Check compatibility with browsers
Testing the ability to penetrate and attack the product
Copy resistance
Test a number of other functions / test the performance of the product

In addition, we are researching and applying Selenium Framework (a tool to test the features of the entire product) to create automation in testing our products. This will certainly bring about high efficiency in terms of time and cost for product testing and testing.

Campaign reporting and statistics

Yearly, monthly, weekly or even daily, we provide you with detailed reports on how specific your online campaign / website is (visits, views, numbers). views per visit, average time on site, percentage of pages not viewed ...).

Accurate reporting helps marketers or brand managers understand more about their customers' habits, understand their goals, perceptions and behaviors for each online campaign.

In addition, the statistics on the website allow us to evaluate the success of what we have done and pave the way for the next new projects. It will also help us explore challenges and opportunities in upcoming projects, requiring clear, accurate solutions and further development.