How has Covid-19 impacted the shopping behavior of pet owners?
Pety has carried out market research and survey of potential customers to bring the most new and in-depth look at “The Pet Industry in Vietnam”, especially during the covid-19 period.
In 2021, the strong outbreak of the 4th wave of Covid-19 along with strict blockades and prolonged distancing had a negative impact on the Vietnamese economy. The epidemic affects almost every field, and the pet industry is no exception.
According to the General Statistics Office, in the second quarter of 2021, about 12.8 million people aged 15 and over were negatively affected, including job loss, temporary leave, reduced working hours, or reduced income. That partly affects the shopping decision of pet owners.
According to a survey conducted by Pety, up to 52.8% of pet owners shop less during the Covid-19 pandemic. Meanwhile, 32.8% do not change their shopping behavior, and still 14.3% of owners shop more for their pets.
Although more than half of pet owners admit to buying less for their pets during the Covid-19 pandemic, Pety's indicators below will show the positive development trends of the Vietnamese pet market. Especially in the "new normal" period, the pet industry is considered to have great potential in Vietnam with the participation of many big names at home and abroad.
Pet home service - trends in 2022
It is also Covid-19 that is the catalyst that makes today's pet care activities faster and more convenient. With a smartphone connected to the Internet, pet owners can look up and verify information about health care, service clinics, etc.
Search volume of pet related positive growth
The number of Vietnamese people searching for pet-related keywords on Google has grown continuously in recent years. And especially in 2021, searches will grow 34% over the same period last year. In which, some keywords have a search growth rate of more than 900% such as: Pets, Dog Breeding, Dog Food, Home Veterinary, Online Veterinarian, Home Veterinary, Cat Adoption ,... This also shows the change in customer care behavior and service selection in the context of social distancing due to the pandemic.
The behavior of using the internet presents a great opportunity to penetrate the market for a new technology platform like Pety, satisfy the need to share and express themselves, and create a new lifestyle not only in the pet-loving community. but also young people in general.
More and more owners want to experience pet service at home
The Vietnamese pet-loving community must still remember during the social distancing period, the clip of two young people taking the cat to the emergency room but was blocked at the quarantine point and the cat eventually did not survive. At a time when the Covid-19 epidemic is still complicated, most owners will be more cautious when taking their pets to the doctor.
Therefore, home services are also promoted to develop stronger when owners have difficulty in bringing their pets to pet care and treatment facilities. Pety's survey shows that nearly 65% of owners agree to experience pet care at home. This opens up a new opportunity for businesses that want to expand their services, especially pet home care and beauty services.
When a pet becomes a member of the family
Owners are paying more and more
According to the survey, the cost of pet food accounts for the highest proportion, up to 93.4%. The second is the cost of pet health care and the cost of utensils, accessories, and toiletries, accounting for 87.2% and 83.1% respectively.
Up to 45.1% of owners are willing to spend on pet grooming services, which proves that pet owners are more and more interested in taking care of their children's appearance in addition to the need to buy food and drink. health care.
Also according to the survey, pet owners are increasingly willing to spend on services other than food. This is an opportunity for businesses that want to catch up with this trend.
Covid-19 and the rise of business on e-commerce platforms
E-commerce has experienced a breakthrough growth, it can be seen that pet owners choose to shop more online through e-commerce platforms such as Shopee, Lazada, Tiki, especially after the period of social distancing due to the pandemic. Covid-19.
It is not difficult to understand that e-commerce gives owners exactly what they want such as:
- Convenience and comfort, door-to-door delivery
- Clear product information, diverse options
- Easily compare product prices
Besides, it is also during the period of social distancing, when all activities are encapsulated within four walls, owning a pet to be by your side is an option chosen by many people.
Pets - mental therapy in the time of separation
A study conducted by AAHA (American Animal Hospital Association) found that more than 90% of pet owners believe that having a pet has a positive effect on their physical and mental health. In particular, during the time of working from home during the COVID-19 pandemic, this little friend is truly a "silent hero", making the somewhat dull days more colorful. The top 3 benefits of having a pet can be mentioned, including:
1. Is the "motivation" for us to move
2. Reduce stress, balance emotions
3. Maintain blood pressure within the allowable range
Conclude
Although the covid-19 pandemic may continue, the pet industry in Vietnam is still a potential market and tends to be optimistic. In particular, it will be a great advantage for businesses to catch up with the trend of convenience and personalization in products and services, when the age of Vietnamese pet owners is getting younger and younger, they are quite busy in their daily lives. work and don't have much time for pets. This will increase demand for specific products and services such as:
- Smart devices for pet monitoring and interaction.
- Pet care appointment service to save time.
- Service of examining and taking care of pets at home.
Pety conducted market research and survey of potential customers to bring the most new and insightful insight into “The Pet Industry in Vietnam”. The main goal of the campaign is to identify and understand the consumption habits and behaviors of pet owners, especially during the Covid-19 pandemic. From there, come up with appropriate and effective marketing strategies for businesses.
Pety hopes that, with the above figures, pet businesses will make good use of the opportunity to catch up with this rapidly growing wave. The Pety team is ready to connect, support and work with partners in the pet industry to jointly promote this potential pet industry.
Partners who want to learn more details about the report, please contact Pety via the information below: